Supporting Leaders through Change
to Achieve Lasting Impact

Where visionary storytelling and measurable outcomes meet.

Monarch Advisory Collective empowers brands, media companies, and platforms to redefine growth at the intersection of advertising, content, commerce, and technology. We architect modern strategies, transform media investment, and unlock new revenue streams—driven by visionary storytelling and measurable outcomes. Our conviction: sustainable growth thrives when brand and performance work together, fueling innovation and adaptability for enduring success.

Ready to elevate your brand? Connect with Monarch Advisory Collective and unlock your next level of growth.

What We Do

We help organizations reposition premium video and CTV from traditional brand vehicles into performance-driven growth platforms. By aligning content, data, and commerce, we design strategies that drive measurable business outcomes — not just impressions.
We architect integrated strategies that link storytelling directly to transaction. By aligning retail media, streaming, digital platforms, and shoppable formats, we help brands convert attention into measurable revenue across high-consideration categories.
We design structured experimentation models that connect brand storytelling to performance metrics. Our approach enables disciplined innovation — creating repeatable systems for optimization, learning, and continuous growth.
We evaluate and refine partner portfolios across streaming platforms, creators, retail media networks, and technology providers. The goal: eliminate redundancy, strengthen strategic alignment, and build ecosystems that create sustainable competitive advantage.
We help organizations build measurement frameworks that demonstrate true incrementality and long-term value. From clean room collaboration to cross-platform attribution, we connect media investment to tangible business impact.
We advise executive teams and boards through moments of structural change — modernizing media investment models, aligning leadership around strategic vision, and building operating systems that are future-ready.

How We Work

We unite strategic vision with operational discipline, ensuring that every recommendation is actionable and impactful. We go beyond advising — partnering with leaders to architect the systems, forge the partnerships, and implement the measurement frameworks that are essential for real-world transformation. Our expertise is especially valuable for organizations at critical inflection points, where legacy media models no longer drive growth and innovative approaches are vital to remaining competitive.

Why Monarch?

The Monarch butterfly stands as a powerful symbol of transformation, emergence, and lasting impact. Just as a butterfly undergoes a remarkable metamorphosis, Monarch Advisory Collective guides organizations through pivotal transitions—helping them evolve from legacy structures into future-ready ecosystems where storytelling, technology, and commerce converge to create sustainable growth.

Founder
Origin Story

Monarch Advisory Collective was established on the principle that significant growth occurs during times of transition.

After many years guiding senior leaders through market changes, organizational transformations, and industry shifts, I consistently found this truth: transformation rarely fails from lack of ambition; it does when there is no clear vision, consistent guidance, or disciplined follow-through. Monarch Advisory is dedicated to supporting leaders at pivotal moments.

We work closely with executives, boards, and their teams to clarify their vision, foster leadership alignment, and turn complexity into lasting results.

Our approach is built on experience, trust, and a deep respect for the responsibility leaders hold as they steer organizations through change.

Laura Molen

Founder & President, Monarch Advisory Collective

Visionary Leadership
Laura Molen leads Monarch Advisory Collective, guiding global brands and media companies through the evolving landscape of premium content, commerce, retail media, and AI-driven advertising. With over two decades at the forefront of media and technology—including her role as President of Advertising Sales & Partnerships at NBCUniversal—Laura Molen is recognized for transforming organizations and launching groundbreaking platforms like Peacock.

Strategic Growth & Innovation
At Monarch Advisory, Laura Molen partners with C-suite leaders to design modern growth strategies, optimize media investments, and unlock new revenue through performance-driven video and shoppable storytelling. Her approach blends strategic vision with operational rigor, helping brands connect content, data, and retail for measurable business impact.

Board Leadership & Industry Impact
A respected board leader and governance advisor, Laura Molen is known for challenging legacy assumptions and guiding organizations through transformation. Her work shapes the future of media, where premium content, AI, and commerce converge to drive both brand meaning and results.

Ready to build the future of media with
Monarch Advisory Collective

Award-Winning Executive Leadership